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Creative Director and Then Some
Concepting, Writing, Creative Direction (style guides, story boards), Editing, Producing, Managing Teams

Stacey Abrams - FairFight Campaign

Why I picked this one

This was high stress in the fun way. Whether or not our campaigns were successful was extremely public. So... perhaps it was fun because they were successful.

The Challenge

Convince Georgians to vote in unprecedented numbers, with priority on early voting during a pandemic.

Solution

Uplifting and empowering video campaigns (highly segmented) driving traffic to action based website. Originally the "website" was a landing page of FairFight.com, but upon my suggestion we created a new dedicated, user friendly site.

Outcome

In an extremely crowded and highly restricted political space, our campaigns exceeded expectations with with CPAs under predictions and user shares driving acquisition. And yes! Voter turn out broke all time records.

PeachVote Thumbnail
300,000k visits within first 2-weeks of launch.
* Note, someone else is now "keeping up" the website. I have nothing to do with what it looks like now.

Here's a storyboard example. Whether it's live action or animation, I almost always design one of these to show the story, the feel and all elements that will be included.

Hit Start Storyboar

Jaime Harrison for Senate

Why I picked this one

It's bitter sweet - he didn't win, but I received my unofficial degree in Political Science and enjoyed it. This was my first dip into politics, though it felt more like a full plunge. Harrison's campaign raised more funds than any in history and the quantity of campaign videos needed was truly incredible.

The Challenge

Unseat SC's Senate incumbent, Lindsey Graham


YAP

Why I picked this one

This one shows my personality, but more importantly my need to keep busy. I created this game (with my boyfriend, a plumber) during the few weeks I had off inbetween political campaigns.

YAP's a card game that's entrenched in satire and strategy. Based on trending topics, there are no winners. The first person to receive 21 Shame points loses. There are no winners. Yes, politics inspired me.

The Challenge

I didn't want to spend a lot of money printing a game that I was doing for fun, so I launched a Kickstarter to raise $10,000. It succeeded!


FreshGrad

Why I picked this one

I had a lot of fun working on these. It was for a "startup" recruitment company that focused on placing graduates straight from college.

The Challenge

Campaign series that would speak to fresh graduates, entice them to sign up and spread the word.

Solution

"Snackable" video campaigns utlizing humor. I casted inprov comedians as actors, wrote rough scripts and encouraged them to riff. Funny side note, I had broken ribs from a cycling accident during the casting. It was painfully funny.


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