A PORTFOLIO OF
“Wouldn't it be cool if” turned into creative that works
for brands, agencies, & production housesTRAVEL & TOURISM
POLITICS
FASHION
HEALTH & BEAUTY
FOOD
TRAVEL & TOURISM POLITICS FASHION HEALTH & BEAUTY FOOD
You might hire me for…
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End-to-end leadership so every touchpoint is intentional, and built to scale.
Messaging systems: voice, positioning, and platform-specific content
Art direction and execution across campaigns, platforms, product, and digital experience
Team development: I spot potential and grow talent with one goal: to have them outshine me
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Turning insight into story, and story into traction.
Audience segmentation: who’s who, and what moves them
Lifecycle strategy: from acquisition to retention
Messaging frameworks and roadmaps teams actually use
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I’ve been in the weeds, so I know how to get things done, and how to help teams do it better.
Video direction, scripting, and post
Social, email, and integrated campaign execution
Casting, creative coordination, and hands-on production
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I build smarter systems so there's more time for the real work, and fewer eye rolls.
Workflows that scale with the team
AI and automation that kills the grind
Documentation people actually use (because it’s useful)
But I don’t think outside the box
There’s always a box. The trick is being clever enough to spot it, and scrappy enough to make something great anyway. I’m good at that.
Play makes you think better
It fires up the cerebellum and kicks the frontal lobe into gear, the executive portion. It leads to sharper ideas, stronger work, and a life that actually feels good.
Speaking of play, I made a game. Check it out >
