Hi. I'm Justine.

You found my site and that makes me happy.
Here's a quick ice breaker, even though I already like you.

I’m a Product of New York City's Silicon Alley...

meaning that I have a great deal of experience building brands, products and experiences from the ground up. I utilize creative, data, strategy and technical marketing expertise to help guide how brands show up with relevance and resonate with audiences.

When not at work I can often be found pondering the existential question:
“What should my bio say?”.

It's my job to

Find the Story.

Find the narrative that sets us apart from competitors

Tell the Story.

Produce strategy-driven creative that delivers our cohesive message and experience

Prove the Story.

Inspire audiences to share our story

How I Work

It's a Team

Often you'll find me working with the C-Suite to define goals and craft strategies to accomplish them. The rest of the time, I'm with my creative team, working to inspire and mentor, and sourcing new methods to enhance our collective capabilities. As a Creative Director, delegation is key, yet I'm not afraid to dive into the work myself. In fact, I like getting my hands dirty. Most importantly, I work to ensure that no part of my team feels like a cog in the wheel. The best work comes when everyone is valued, has ownership, and is inspired.

Strategy is Huge

As Creative Director, it's my job to ensure that strategy and creativity maintain a healthy relationship. While working to strengthen each, remaining agile in my approach is key.

• Frequent testing
• Always ready to pivot
• Planing for the future, while not building so far out that pivoting isn’t possible

Thinking outside the box is easy, so that doesn't impress me. There are always limitations, whether they are resources, red tape, or difficult personalities. The true challenge is ensuring you are resourceful, strategic, and clever enough to produce amazing work within whatever constraints you encounter.

Marketing Conversations

I'm not a huge fan of the word 'marketing.' It reminds me of someone aggressively shoving flyers in my face. Give me a meaningful chat any day—great communication—where ideas and context intertwine naturally.

Effective communication isn’t about holding up a mirror to people; it's about igniting the spark of who they want to become and motivating them to act on it.

Producing Things

Let's get sh*t done and produce content that people want to share.