Video & GFX

Creative & Strategy Director (and then some)

I developed social content for a new job placement agency targeting recent graduates. To set "Fresh Grads" apart, I collaborated with improv comedians to showcase the typical (and often frustrating) experiences with competing agencies. The aim? To make it clear that "Fresh Grads" stands out from the crowd—authentic, relatable, and anything but ordinary.

I led content marketing, shaping creative that broke away from the typical food delivery narrative. I crafted witty, heartfelt, and occasionally a bit cheeky stories that truly resonated with people. The goal? To elevate the brand beyond a meal service and deliver authentic, memorable content that kept customers hungry for more.

I’ve navigated a whirlwind of political campaigns. The highlight was that it sharpened my skills in high-pressure, fast-paced environments. Here are a few projects where I got the rare chance to inject some fun and personality—an unexpected twist in the world of politics.

Truth be told, I threw these in because they highlight my work with a major client on complex, large-scale shoots. I was involved from concept creation through execution, handling both creative and logistical tasks to ensure successful delivery.