A PORTFOLIO OF

“Wouldn't it be cool if” turned into creative that works 

A woman appears on a computer monitor with a surprised expression, holding her glasses, with geometric shapes in the background, placed on a checkerboard surface. 
for brands, agencies, & production houses

TRAVEL & TOURISM

POLITICS

FASHION

HEALTH & BEAUTY

FOOD

TRAVEL & TOURISM POLITICS FASHION HEALTH & BEAUTY FOOD

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Visit California
VIMBY
Feast & Fettle
Nike Communications
NYD
Johnson & Johnson
InterExchange
Beautiful Nutrition
AL Media
General Mills
InStyle Magazine
Chevron

Social >

Tourism >     Food >     Politics >     Fashion >

Social Media Content
See design work

All Work >

UI/UX & Content >      Brand >      Fashion >

You might hire me for…

Creative Magic at Work

  • End-to-end leadership so every touchpoint is intentional, and built to scale.

    • Messaging systems: voice, positioning, and platform-specific content

    • Art direction and execution across campaigns, platforms, product, and digital experience

    • Team development: I spot potential and grow talent with one goal: to have them outshine me

  • Turning insight into story, and story into traction.

    • Audience segmentation: who’s who, and what moves them

    • Lifecycle strategy: from acquisition to retention

    • Messaging frameworks and roadmaps teams actually use

  • I’ve been in the weeds, so I know how to get things done, and how to help teams do it better.

    • Video direction, scripting, and post

    • Social, email, and integrated campaign execution

    • Casting, creative coordination, and hands-on production

  • I build smarter systems so there's more time for the real work, and fewer eye rolls.

    • Workflows that scale with the team

    • AI and automation that kills the grind

    • Documentation people actually use (because it’s useful)

But I don’t think outside the box

There’s always a box. The trick is being clever enough to spot it, and scrappy enough to make something great anyway. I’m good at that.