A PORTOLIO OF

"Wouldn't it be cool if..." turned into creative that works 

A woman appears on a computer monitor with a surprised expression, holding her glasses, with geometric shapes in the background, placed on a checkerboard surface. 
for brands, agencies, & production houses

TRAVEL & TOURISM

POLITICS

FASHION

HEALTH & BEAUTY

FOOD

TRAVEL & TOURISM POLITICS FASHION HEALTH & BEAUTY FOOD

mission-inn.jpg

VIEW TRAVEL & TOURISM WORK >

Visit California
VIMBY
Feast & Fettle
Nike Communications
NYD
Johnson & Johnson
InterExchange
Beautiful Nutrition
AL Media
General Mills
InStyle Magazine
Intel
Chevron

A few case studies >

Social >

Tourism >     Food >     Politics >     Fashion >

Social Media Content
See design work

Design >

UI/UX >      Brand >      Fashion >     & More >

You might hire me for…

Creative Magic at Work

  • End-to-end leadership so every touchpoint is intentional, and built to scale.

    • Messaging systems: voice, positioning, and platform-specific content

    • Art direction and execution across campaigns, platforms, product, and digital experience

    • Team development: I spot potential and grow talent with one goal: to have them outshine me

  • Turning insight into story, and story into traction.

    • Audience segmentation: who’s who, and what moves them

    • Lifecycle strategy: from acquisition to retention

    • Messaging frameworks and roadmaps teams actually use

  • I’ve been in the weeds, so I know how to get things done, and how to help teams do it better.

    • Video direction, scripting, and post

    • Social, email, and integrated campaign execution

    • Casting, creative coordination, and hands-on production

  • I build smarter systems so there's more time for the real work, and fewer eye rolls.

    • Workflows that scale with the team

    • AI and automation that kills the grind

    • Documentation people actually use (because it’s useful)

But I don’t think outside the box

There’s always a box.

The trick is being clever enough to spot it, and scrappy enough to make something great anyway. I’m good at that.

Line drawing of a castle with a flag on a hill, surrounded by a fence, and a person sitting nearby painting or drawing on an easel.

To me, play is fuel

It fires up the cerebellum and kicks the frontal lobe into gear, the executive portion. That’s my fancy-pants way of saying: fun makes you think better. That’s why I bring play into every team. It leads to sharper ideas, stronger work, and a life that actually feels good.

Speaking of play, I made a game. Check it out >

A collection of game cards with various illustrations and text. Card 1 shows a unicorn and mentions it is a staple of many beauty works. Card 2 has a unicorn character and discusses pharmaceutical receipts and toilet shortage. Card 3 illustrates a person with new weds and a character called 'Internet Vortex.' Another card shows a zombie character with a caption about leaving as a walking corpse. An orange card titled 'Trap' warns about sitting down on the toilet and not drawing cards. Additional cards feature humorous texts about sci-fi words, silly pants, and a ghost of a monster. Overall, the cards are colorful with playful illustrations and humorous messages.