Work

Pardon the mess. Like an electrician with a broken doorbell, this page isn’t finished. it's ironic, and I don’t know when I’ll have time to finish it.

SOCIAL

Travel & Tourism

CLIENT: Visit California

Food

CLIENT: Feast & Fettle

Politics

National Campaigns: Stacy Abrams, Jaime Harrison, Val Demings

Coming Soon

A few case studies

MeWe | Creative & Strategy Director

  • MeWe: THE CHALLENGE

    Turn Plumpy’Nut—a life-saving, peanut-based food for malnourished children—into a nutritious, kid-friendly snack for U.S. families, with all proceeds supporting Edesia (its manufacturer) in the global fight against childhood malnutrition.

  • A young child with blue eyes holding a Melitta coffee filter in their mouth, wearing an orange bib with a lion and a blue bird design.

    SOLUTION

    A peanut butter-based kids' snack, packed with essential nutrition and designed to introduce peanut allergens at the right time—supporting healthy growth and early allergen exposure in one delicious squeeze.

  • Healthy Hair Diet

    PRODUCT DEVELOPMENT

    MeWe’s squeeze packs made introducing peanuts simple, safe, and stress-free—easy to serve, easy to swallow (unlike thick peanut butter), and no mess to clean up.

  • UI/IX Branding

    SITE DESIGN

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  • STORYTELLING

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  • A birthday greeting card with colorful animal illustrations and the text "Happy Half Birthday!" on the right side.

    CREATIVE MARKETING

    We marked babies’ 6-month birthdays—the sweet spot for introducing allergens—with playful cards and MeWe peanut butter samples, delivered to pediatricians’ offices to share with parents. Total hit.

  • Shelf with flavored beverage cartons featuring smiley face logos and a variety of puffs and crispy snacks in purple and black packaging.

    A FEW STEPS IN THE RIGHT DIRECTION

    We started landing on shelves. Wegmans, Stop & Shop, and Dave’s were among the first to pick us up.

  • Chobani Incubator logo surrounded by blueberries and yogurt.

    BIGGER STEP IN THE RIGHT DIRECTION

    Selected to be part of Chobani’s Incubator

  • Chobani yogurt containers with cartoon characters representing children, emphasizing that 100% of profits go to feeding children.

    THE RESULT

    MeWe didn’t just scale—it got scooped up by Chobani and relaunched as “Chobani Ends Child Hunger” jars and squeeze packs.