NYDEMS
New York State Democratic Committee
•••Digital Strategy
Key Goals
Increase voter registration
Increase donations
Increase engagement
Increase awareness of the NYDEMS and party affinity
Auidence
Diverse range of age & socio-economic class
Democrats, Moderate Republicans, Conservative Democrats, New Voters, 3rd Party
Increase voter registration
Increase donations
Increase engagement
Increase awareness of the NYDEMS and party affinity
Auidence
Diverse range of age & socio-economic class
Democrats, Moderate Republicans, Conservative Democrats, New Voters, 3rd Party
THE STORY
Smart, entertaining and original content
Collaborate:
NYDEMS is community that invites the public to co-create.
The community is one of high moral value, intelligence (be it smart design or original research) and humor.
Being part of this community is something to brag about.
Share:
NYDEMS gives the public content that they want to share and make it easy for them to do so.
PROGRESS STARTS WITH YOU.
THEMELearn. Collaberate. Share.
Learn:Smart, entertaining and original content
Collaborate:
NYDEMS is community that invites the public to co-create.
The community is one of high moral value, intelligence (be it smart design or original research) and humor.
Being part of this community is something to brag about.
Share:
NYDEMS gives the public content that they want to share and make it easy for them to do so.
NYDEMS.org Mock Up
(description in following section)
Description
- All assets created (articles, images, videos, infographics..) will tell our story and follow its theme.
- All assets will be distributed among numerous digital channels and will live as a whole on NYDEMS.org.
- Content will be created for segmented audiences and served using data targeting
- Retargeting, social and paid search campaigns will be implemented
- Content will be created with target media outlets and partnerships in mind
Hero Video
Narrative of the NYDEMS'story.
- Each sentence of the story is told by a different character.
- Each character is filmed walking toward the camera.
- View reference video (for concept, not look or subject)
Narrative of the NYDEMS'story.
- Each sentence of the story is told by a different character.
- Each character is filmed walking toward the camera.
- View reference video (for concept, not look or subject)
Facts
Key information, with click thru images (easily shareable)
Key information, with click thru images (easily shareable)
We're Working
Core issues described by shareable infographic
- Ideally the infographics will be interactive
Core issues described by shareable infographic
- Ideally the infographics will be interactive
Get Involved
Your voice matters video
- Narratives of how one person can make a difference - be told by the middle class worker, the celebrity...
Email Campaigns
- Revamp the email campaign structure. Implement segmentations and targeted content.
Your voice matters video
- Narratives of how one person can make a difference - be told by the middle class worker, the celebrity...
Email Campaigns
- Revamp the email campaign structure. Implement segmentations and targeted content.
Donate
Donors are invited to share to lines of what progress means to them.
Donors are invited to share to lines of what progress means to them.
We've done it together
Videos and infographics of NSDEMS success
Videos and infographics of NSDEMS success
News
Orginal content - news, interviews...
Sourced content
Possible NYDEMS podcast
Orginal content - news, interviews...
Sourced content
Possible NYDEMS podcast