New York State Democratic Committee•••
Increase voter registration
Increase awareness of the NYDEMS and party affinity
Diverse range of age & socio-economic class
Democrats, Moderate Republicans, Conservative Democrats, New Voters, 3rd Party
PROGRESS STARTS WITH YOU.THEME
Learn. Collaberate. Share.Learn:
Smart, entertaining and original content
NYDEMS is community that invites the public to co-create.
The community is one of high moral value, intelligence (be it smart design or original research) and humor.
Being part of this community is something to brag about.
NYDEMS gives the public content that they want to share and make it easy for them to do so.
NYDEMS.org Mock Up
(description in following section)
- All assets created (articles, images, videos, infographics..) will tell our story and follow its theme.
- All assets will be distributed among numerous digital channels and will live as a whole on NYDEMS.org.
- Content will be created for segmented audiences and served using data targeting
- Retargeting, social and paid search campaigns will be implemented
- Content will be created with target media outlets and partnerships in mind
Narrative of the NYDEMS'story.
- Each sentence of the story is told by a different character.
- Each character is filmed walking toward the camera.
- View reference video (for concept, not look or subject)
Key information, with click thru images (easily shareable)
Core issues described by shareable infographic
- Ideally the infographics will be interactive
Your voice matters video
- Narratives of how one person can make a difference - be told by the middle class worker, the celebrity...
- Revamp the email campaign structure. Implement segmentations and targeted content.
Donors are invited to share to lines of what progress means to them.
Videos and infographics of NSDEMS success
Orginal content - news, interviews...
Possible NYDEMS podcast