Some Campaigns and Projects
Research, Strategy, Concepting, Copywriting, Script Writing, Creative Direction, Leading Teams (internal & venters)
Stacey Abrams - FairFight Campaign
Why I picked this one
This campaign high stress... in the fun way. Whether or not the campaign succeeded was extremely public, so perhaps it was fun because it was very successful.
The Challenge
Convince Georgians to vote in unprecedented numbers during a pandemic.
My Role
I was the Creative Director and led a team of about 10 people. It was my job to review research, develop concepts, design and write copy for all creative, direct video shoots and oversee my team through production and final delivery.
Outcome
In an extremely crowded and highly restricted political space, our campaign exceeded expectations with CPAs under predictions and user shares driving acquisition. And yes! Voter turn out broke an all time record.
Some storyboard examples. Whether it's live action or animation, I almost always design screens for the story and feel.
Jaime Harrison for Senate
Why I picked this one
It's bitter sweet because he didn't win, but I received my unofficial degree in Political Science here and enjoyed it. This was my first dip into politics though it felt more like a full plunge. The Harrison campaign shattered fundraising records, so not suprisingly and quantity of content we needed to create was trule incredible.
The Challenge
Unseat SC's Senate incumbent, Lindsey Graham
STREATS
Why I picked this one
Being food related, this one seemed to make sense to include.
The Challenge:
I was given the logo below by the umbrella company who the brand and asked to give it a facelift.
My Answer:
YAP
Why I picked this one
This one shows my personality, but more importantly my need to keep busy. I created this game (with my boyfriend, a plumber) during the few weeks I had off inbetween political campaigns.
YAP's a card game that's entrenched in satire and strategy. Based on trending topics, there are no winners. The first person to receive 21 Shame points loses. There are no winners. Yes, politics inspired me.
The Challenge
I didn't want to spend a lot of money printing a game that I was doing for fun, so I launched a Kickstarter to raise $10,000. It succeeded!
Visit YAP's Website >
FreshGrad
Why I picked this one
I had a lot of fun working on these. It was for a "startup" recruitment company that focused on placing graduates straight from college.
The Challenge
Campaign series that would speak to fresh graduates, entice them to sign up and spread the word.
Solution
"Snackable" video campaigns utlizing humor. I casted inprov comedians as actors, wrote rough scripts and encouraged them to riff. Funny side note, I had broken ribs from a cycling accident during the casting. It was painfully funny.