Building for Myself?
My business and creative sides are fairly balanced today, but this wasn’t always the case.
Fresh out of school, with too little professional experience, I talked my way into some roles of high responsibility. I’m grateful for these adventures. They made me scrappy, however looking back I cringe. My mistakes were during that period were all too plentiful. I learned from them, but only to make the mistake of thinking that I was really smart again (again and again).
This happened because I was too influenced by my own creative aspirations. I fell into the trap of building for myself, and for other creatives. My instinct told me that the more interesting I made the product/project, the better the company would do. That was not always the case, however. While it’s great to be creative, without a strong business impact in mind, I missed the opportunity to make a larger and more productive impact.
As the years past, and I worked on honing my business/strategy sides, two surprising things happened; #1 I became a better creative because I was thinking strategically. #2 I started remembering that I'll never know everything, but can become one of the best at finding the people who have the answers I need.
So, what's the point of me writing this? Not much, but if you're a really young creative who thinks they're really smart, contact me. I'll explain why you aren't and eventually you'll wish you listened.