Building for Myself?
My business and creative sides are fairly balanced today, but this wasn’t always the case.
Fresh out of school, with too little professional experience I talked my way into high responsibility. I'd stay up nights learning from tutorials on how to do more than I currently could. I’m grateful for these adventures. They made me scrappy, however looking back I cringe. My mistakes during that period were too plentiful. I still make mistakes, but hopefully repeat them less.
This happened because I was too influenced by my own creative aspirations. I fell into the trap of building for myself and other "creatives" (aka. people in my bubble). My instinct told me that the more "creative" (the more interesting to people who think like me) I made whatever I was working on the better the company would do. I was wrong. I was preaching to the converted.
As the years past and I worked on my strategy side, two surprising things happened; #1 My creative became better. #2 I started remembering that I'll never know everything, but I know to look outside the bubble to find the answers.
So, what's the point of me writing this? Not much, but if you're a young creative who thinks they're really smart, contact me. I'll explain why you aren't and eventually you'll wish you listened.